Essay on Wawas Expansion into Canada - 1322 Words

Introduction The Wawa Food Market chain is a privately held company that offers built-to-order foods, beverages, coffee, fuel services, and surcharge-fee ATMs. We feel that the Canadian economy as well as the Canadian citizens would benefit in more ways than one from these openings. Canada’s middle class is the richest among other big nations. Since 2000, median income in Canada has grown 19.7%, compared to the 0.3% growth in the United States. Since Canada has taken aggressive steps to raise their citizens’ take-home pay, they need to spend that extra earned income to keep the economy flowing in a positive direction. Our group chose Canada because we feel that there are many similarities between our culture in the United States and†¦show more content†¦Wawa has been seen as having a weak cost structure and having a lack of presence online as two of their main weaknesses. The one thing you have to consider while talking about cost structure is the quality of the product. Although Wawa is seen as having higher prices they also provide food and services that go far beyond any top competitor in the market. A weak online presence is not good for a company because it results in lost opportunities. Online marketing is a huge part of business these days, and Wawa’s lack thereof may be the cause of no knowledge about the store in Canada. Social media and online advertisement goes a long way with how prevalent people are on computers. The online market offers Wawa great opportunity for expansion. The amazing thing about the online market is that you can advertise to a much wider group of people for less expense than alternate ways. This would be a great way to spread awareness of the company before transitioning into a new economy where Wawa is unknown. Another great opportunity that has come with the upbringing of new technology is mobile shopping. Being able to shop on a mobile phone or laptop and have your products delivered is as convenient as a convenient store will ever get. This tactic by grocery and convenient stores has grown in popularity and attracts clients that do not have time to travel to the store. Threats involve stores that already play a large role in Canada such as Mac’s, Hess