Clams are Great free essay sample

I could never have imagined that the hogwash explanation â€Å"Clams are incredible in light of the fact that a vest has no sleeves† could grant me with such a response. As I rejoined the circle that last Saturday of preparing, a chorale of resonating yeses filled the air. A typical spontaneous creation game: regardless of what the individual in the focal point of the hover said about shellfishes, it was basic that everybody on the fringe concur. In any case, I was dumbfounded that, rather than giggling, my kindred entertainers commended, and my instructor and legend, Ann-Elizabeth, grinned. What individual was crazy enough to accept what I had quite recently said? On the other hand, I was preparing to be a cast individual from the Bristol Renaissance Faire, where the several entertainers would wear undergarments and period attire made of upholstery from JoAnn Fabrics; they would talk like Shakespeare characters without considering anything it. To put it plainly, they were sufficiently crazy to accept what I stated, or if nothing else profess to. We will compose a custom article test on Shellfishes are Great or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page At the Renaissance Faire, mollusks are nothing. But then I sat shuddering in my shell, shaking from the dread that everybody would snicker at my basic proclamation. A couple of moments later, after everybody had made their proclamationsâ€twelve â€Å"Clams are greats† trailed by a strong cheer and a vigorous â€Å"Yes!†Ã¢â‚¬Ann-Elizabeth requested reflections. I lifted my hand as though I was electing to be a human penance, and when she approached me I said something significant, however I didn’t hear my own words in my tension. It more likely than not intrigued her, since she angled around in her pockets and gave me fifty pennies for my comment. Soon thereafter, seeing that I had pulled again into my shell, Ann-Elizabeth approached me and reminded me, â€Å"Sometimes you simply need to let yourself go.† By the manner in which she grinned, appreciating a private joke, I realized those words had been mine, and the way that the hugely skilled Ann-Elizabeth had recalled that it made me shine. I had earned that half-dollar. For somebody like the Emily of three years back, â€Å"letting yourself go† is anything but difficult to guarantee, yet a lot harder to achieve. When I had gotten over the fear of Opening Day (promoted like D-Day and the Great Depression for an explanation), I fell into a groove. I turned out to be excessively OK with my presentation, the same number of on-screen characters do, and I saw no motivation to slither out and about for our benefactors. My trench was two years in length and sufficiently profound that I didn’t have the vitality to move out. My salvation came about nearly coincidentally. An especially bright Saturday had set me in a phenomenal state of mind, a decent change from what had become my standard aura. Since I felt my joy ought to be infectious, I welcomed a grimacing little fellow with the interest, â€Å"Smile, please!† His folks laughed at my solicitation, however more critically, the boy’s lips turned up in a smile, and I expressed gratitude toward him before going on my happy way. This had been the first run through in my three years as an entertainer that I had addressed a supporter, a paying client of the Faire, and it had filled me with such elation that I could scarcely contain myself. I talked with six different benefactors that day, and however not every one of them were as diverted as the first boy’s family, at any rate I had at last ventured out away from any detectable hindrance, if just for a brief period. Before the finish of the late spring, the change was finished. It had taken three years for me to completely appreciate that my fifty-penny intelligence was valid: once in a while, you simply need to release yourself. Obviously, it’s simpler to follow this counsel when I realize I am working with entertainers who will consistently say indeed, regardless of how senseless I am. For reasons unknown, mollusks truly are extraordinary. Mollusks are incredible on the grounds that they put me on a way that permitted me to leave my own inept shell. Shellfishes are extraordinary on the grounds that they’ll consistently help me to remember how I was previously and why I’m diverse at this point. Nobody could differ with that.

Questionnaire for Branded Clothing

Poll for Clothes utilization NAME: CONTACT NO. OCCUPATION: email: PLACE: DATE: Questions: 1) Approximately, how frequently do you purchase your garments? a) Once per week b) Once at regular intervals c) Once per month d) At the start of season e) During the business time frame f) During the Christmas Festivities g) As the need emerges h) Occasionally I) Rarely 2) From where do you for the most part purchase garments? a) Factory Outlets ) Retail Shops (unbranded) c) Brand’s Showrooms d) Malls e) Online Shopping 3) With whom do you for the most part purchase your garments? a) Friends b) Mother c) Father d) Brother/Sister e) Grandparents f) Alone 4) When purchasing garments, you: a) Go legitimately in a specific shop. b) Go round in different shops. 5) Please show how much significance do you provide for every one of the accompanying elements before you purchase your garments.  |Almost Always |Sometimes |Rarely |Never | Fabric |[pic] | Design |[pic] | Color |[pic] | Brand |[pi c] | Comfort |[pic] | Fashion |[pic] | Price |[pic] | 6) How might you rate the accompanying explanations?  |Strongly Agree |Agree |Disagree |Strongly | |Disagree | |I wear just notable brands |[pic] | |I purchase garments relying upon their hues |[pic] | |I purchase styles that suit me as opposed to what is in vogue |[pic] | |I just purchase the style that my riends wear |[pic] | |I just purchase the most popular trend as long as they suit me |[pic] | |I make my own design as opposed to tail it |[pic] | |I will in general stick to exemplary styles that won't date |[pic] | |I wear just garments that are broadly accessible |[pic] | |I loathe going round for garments and I let others purchase my garments |[pic] | |I look at deals and low costs |[pic] | |â | 7) How significant would you rate the accompanying elements in affecting the decision of garments bought?  |Almost Always |Sometimes |Rarely |Never | |Fashion Magazines |[pic] | |Beauty Magazines |[pic] | |Television |[pic] | |Radio |[pic] | |Newspapers |[pic] | |Billboards |[pic] | |Cinema |[pic] | |Promotional Leaflets |[pic] | |Internet |[pic] | 8) Do you feel that wearing marked garments would reflect:  |Strongly Agree |Agree |Disagree |Strongly Disagree | |Confidence |[pic] | |Superior Image |[pic] | |Exclusivity |[pic] | |Snob Appeal |[pic] |

Blog Archive Mission Admission Who Should Write My Letters of Recommendation

Blog Archive Mission Admission Who Should Write My Letters of Recommendation Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. Letters of recommendation are an important part of your overall application packageâ€"they provide the only outside information the admissions committee receives about you. One of the most stressful parts of the application process can be picking your recommender. The first question you should ask is who can write a valuable letter? Like many candidates, you may believe that your recommenders must have remarkable credentials and titles to impress the admissions committee. However, what is far more important is selecting individuals who can write a personal and intimate letter that discusses your talents, accomplishments, personality and potential. If senior managers at your company can only describe your work in vague and general terms, they will not help your cause. By contrast, lower-level managers who directly supervise your work can often offer powerful examples of the impact you have on your company, and their letters can be far more effective at getting you accepted into an MBA program. Nonetheless, not all people who know you and your capabilities well will make good recommenders. For starters, of course, you should have some confidence that your potential recommender likes you and will write a positive letter on your behalf! As you contemplate your choices, try to gather some intelligence on your potential recommenders. Have they written letters for anyone else? Are they generous with their time with regard to employee feedback and review sessions? Will they devote the effort and time necessary to write a letter that will really shine? (See also our blog post Mission Admission: Research Your Recommenders.) If your prospective MBA program asks for two letters of recommendation, then generally, you should approach two of your recent supervisors, with one ideally being your current supervisor. Your letters will have added credibility if they are written by individuals who are senior to you, because your recommenders are in evaluative positions and will not have anything to lose by critically appraising your candidacy. If you are unable to ask your current supervisor (and there are a number of reasons that might be the case), do not panic! Read how to handle it in our blog post Mission Admission: What to Do If You Have No Supervisor. Share ThisTweet Mission Admission

Evaluation Of A High School Freshman With Autism Essay

Every child requires a certain amount of support throughout their educational career. Students have need of support from family and educators alike. However, students with special needs can and often do require a more elaborate team of specialists. The special education team consists of several different people from many different teams. These teams include: the parents; the mental health workers in the school; the mental health workers outside of the school; general education teachers; special education teachers; and special therapists (speech, physical, and occupational). This case study of a high school freshman with autism will examine each team member’s role in the education of this exceptional student. The special education history and individual education plan in this case study will focus on a fourteen year old freshman that has been diagnosed with Autism Spectrum Disorder (ASD), Severe Emotional Disability (SED), and Other Health Impairment (OHI) including Attention Deficit Hyperactivity Disorder (ADHD) and a Speech Impairment. The family stated that they were made aware of the possibility of disabilities when the student was in sixth grade. According to her current case manager, her family was very involved in her education and there appeared to be no language or cultural barriers. Her teachers noticed that she had a difficulty making friends and tended to perseverate on subjects long after the rest of the class moved on to a different subject.Show MoreRelatedThe Developmental And Neurological Disorder1269 Words   |  6 Pagesdisorder that will appear within the first three years of a child’s life. A child that has autism will live in their own world, show minimal i nterests in others, and they will have a lack of social awareness. An autistic child will have a designated routine and perform odd behaviors that will be repeated frequently. These odd behaviors will include flapping of the hands or rocking back and fourth. Children with autism will have a difficult time communicating with others and they will avoid eye contactRead MoreOccupational Therapy : A Career Involving Science1868 Words   |  8 Pageseach situation differently. An easy way to gain experience would be to visit your local school and ask if they have an OT (Occupational Therapy) Program you could intern in. That way you could learn the ropes. You could always visit a business that specializes in Occupational Therapy. They have many different specialists working with different children every day. If working in a building other than a school interests you more, this may be the place to ask about internships. I believe I am suitedRead MoreChallenges Integrating Students With Disabilities6780 Words   |  28 Pagesstudents are visibly apparent, while others are less obvious, such as traumatic brain injuries, attention deficit hyperactivity disorders (ADHD), blindness and low vision, chronic illnesses, deafness and being hard of hearing, learning disabilities, Autism spectrum disorders, and psychological disorders. According to U.S. Department of Education statistics, the disabilities seen most frequently on college and university campuses are learning disabilities (31%), attention deficit hyperactivity disordersRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesProcesses 550 Training and Development Programs 551 Types of Training 551 †¢ Training Methods 553 †¢ Evaluating Effectiveness 554 Performance Evaluation 554 What Is Performance? 555 †¢ Purposes of Performance Evaluation 55 5 †¢ What Do We Evaluate? 555 †¢ Who Should Do the Evaluating? 556 †¢ Methods of Performance Evaluation 558 †¢ Suggestions for Improving Performance Evaluations 560 †¢ Providing Performance Feedback 562 †¢ International Variations in Performance Appraisal 563 Managing Work–Life Conflicts in OrganizationsRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesIntroduction to Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition

Life As A Christian Versus Buddhism - 2495 Words

Life as a Christian versus Buddhism As a Christian you have taken on the likeness of Jesus Christ in the flesh. You are to walk and talk as he did when he walked the earth. But, as a Buddhist, you take on the likeness of a child that did not want to be a â€Å"god.† I will talk about the differences between Christianity and Buddhism and then give information on the matters. But, first we will have to understand the formation and beginnings of the two religions. Buddhism, which has been around for over 2500 years, was started because of a little boy who was chosen by his father after birth to be significant because of certain markings or signs on the little baby’s body. Growing up, this boy was sheltered from all negativity and given a life where he was never allowed to see or experience anything negative or bad. His dad felt that he would have so much compassion for people and want to save them from hurt if he saw the bad things in the world. And, his dad wanted him to become an Emperor and rule the people, not feel sorry for them and try to save them from harm. The very thing that his dad thought turned out to be true for Siddhartha Gautama. Siddhartha snuck away to experience the real world and once exposed, decided he wanted to give up his life of luxury and live a simple life while finding the answers he was looking for. After he grew up, he left his wife, son and comfortable home and began his journey as a monk. He develo ped self-control, mastered meditation,Show MoreRelatedBarrows Vs. Shaku And Dharmapal An Argumentative Analysis1469 Words   |  6 Pagescentury Parliament of Religions represents the East versus the West, modernity versus tradition and rhetoric versus logic. It’s difficult to take a side on which religion is superior indefinitely because Barrow’s full argument is not in the passage and Shaku is helped a little by Angarika Dharmapala, it is possible, however, to juxtapose Barrow’s arguementative skills in â€Å"Words of Welcome† to Shaku’s and Dharmapala’s skills in their argument for Buddhism. Upon an in depth analysis of both passages, itRead MoreAbortion Should Not Be Permitted1705 Words   |  7 Pagesto a child. In contrast, some pro-life activists have argued that abortion should not be permitted because many believe abortion itself is the same idea as intentionally killing a human being. When it comes to the issue on abortion, there are differing reasons and views to consider. For example, from a Christianity standpoint, there are Christians who might support abortion, are against abortion, or will say abortion depends on the circumstances. From a Buddhism standpoint, there are Buddhists whoRead MoreEssay On Travelers Who Have Changed History1410 Words   |  6 Pagesan undiscovered route that connected the East to the West (198). In addition, â€Å"Columbus and his crews were part of a long and successful period of exploration that had seen new parts of the world open up in Africa and the eastern Atlantic to the Christian powers on the Iberian Peninsula† (198). In truth, Columbus wanted to set sail to Asia to circumvent trekking through the treacherous bandit-filled roads in Europe. He miscalculated the size of Asia and landed in a Caribbean island. Rather than theRead MoreThe Matrix ( 1999, Lana And Lilly Wachowski Essay1531 Words   |  7 Pagesissues associated with the human experience, such as gender equality, figuring out what is real versus what is an illusion created by society, and finding and then defining one’s faith. Much like every person in the world today the characters in The Matrix struggle with finding their faith, whether it be faith in themselves, a god, or an oracle. With an array of religious references within the film to Buddhism and Christianity, there is no wonder as to why religion and the various roles it plays in theRead MoreEssay about Women in Buddhism1100 Words   |  5 PagesWomen in Buddhism The role of women in religion, especially Eastern religions, is a strange one. Western religions are fairly straightforward about a womens place. For example, most Western religions (excluding the Roman Catholic Church) allow women in leadership roles within the religious community. Judaism allows women rabbis, most Christian religions allow women ministers, and even Islam, which does not allow women mullah, have had many influential female sufis throughout IslamicRead MoreChristianity And Buddhism Ethical Practices1382 Words   |  6 PagesAlexandra Madar Term Paper 1 July 26, 2015 REL 3308 Christianity and Buddhism Ethical Practices Religion is not, especially in the societies that anthropologists study, an institution with sharp boundaries. The world that is known upon every individual is based among numerous religions that seek morality, spirituality, and good deed. In a way, religion allows one to achieve a sense of purity and to truly define the ground in which they stand upon. Every religion is based upon a specific foundationRead MoreReligion Is The Oldest Kinds Of Religion Essay1399 Words   |  6 Pagesmore, forming and changing as time goes on. Though religions today may share some elements, they do share their own opinions and preach of different practices, all of them affect or are affected by the modern world. Two forms of religion are animism versus anthropocentrism. Animism religions are the oldest kinds of religion (though only ten percent of the world currently practice) and maintains the belief that everything has a soul - animals, plants, the elements. Animistic religions view everythingRead MoreChapter 36148 Words   |  25 Pagessituation, good social manners, eating with the correct utensils, neighbourly behaviour, and the like. A. Rites B. Rituals C. Mores D. Folkways E. Etiquette 17. __________ are norms that are central to the functioning of a society and to its social life. A. Mores B. Codes C. Procedures D. Policies E. Norms 18. The values found in the former Soviet Union toward freedom, justice, and individual achievement were clearly different from the values found in Canada. This is a good example illustrating ARead MoreReligion And History Of Religion2764 Words   |  12 Pagesbelieves in the same thing. Religion has been a part of history for as long as anyone can remember. There are so many different religions that people are born into or chose to be a part of. This essay will explore the history of religion beginning with Buddhism (500BCE-now), then examining Rome and Christianity (30ce-now), and ending with the Protestant Reformation (1450-1565). Each topic will be discussed by first introducing an important person involving the topic and then the topic will be discussedRead MoreRomes Contribution to Todays Society Essay934 Words   |  4 Pagesstatus than man and woman and believed that God was an all-powerful being (Kagan, et. al., 1995, 29.). This belief in the higher status of a single God was the foundation of many modern denominations and religions that are monotheistic in nature. Christians were originally persecuted for their faith, which ran against the established polyth eistic beliefs of many Greeks and Romans, who worshiped numerous deities such as Zeus, Apollo and Aphrodite. However, by 394 AD., Christianity emerged as the leading

Essay on Wawas Expansion into Canada - 1322 Words

Introduction The Wawa Food Market chain is a privately held company that offers built-to-order foods, beverages, coffee, fuel services, and surcharge-fee ATMs. We feel that the Canadian economy as well as the Canadian citizens would benefit in more ways than one from these openings. Canada’s middle class is the richest among other big nations. Since 2000, median income in Canada has grown 19.7%, compared to the 0.3% growth in the United States. Since Canada has taken aggressive steps to raise their citizens’ take-home pay, they need to spend that extra earned income to keep the economy flowing in a positive direction. Our group chose Canada because we feel that there are many similarities between our culture in the United States and†¦show more content†¦Wawa has been seen as having a weak cost structure and having a lack of presence online as two of their main weaknesses. The one thing you have to consider while talking about cost structure is the quality of the product. Although Wawa is seen as having higher prices they also provide food and services that go far beyond any top competitor in the market. A weak online presence is not good for a company because it results in lost opportunities. Online marketing is a huge part of business these days, and Wawa’s lack thereof may be the cause of no knowledge about the store in Canada. Social media and online advertisement goes a long way with how prevalent people are on computers. The online market offers Wawa great opportunity for expansion. The amazing thing about the online market is that you can advertise to a much wider group of people for less expense than alternate ways. This would be a great way to spread awareness of the company before transitioning into a new economy where Wawa is unknown. Another great opportunity that has come with the upbringing of new technology is mobile shopping. Being able to shop on a mobile phone or laptop and have your products delivered is as convenient as a convenient store will ever get. This tactic by grocery and convenient stores has grown in popularity and attracts clients that do not have time to travel to the store. Threats involve stores that already play a large role in Canada such as Mac’s, Hess

Marketing Communication Plan for a New Burger Hut- myassignmenthelp

Question: Discuss about theMarketing Communication Plan for a New Burger Hut. Answer: Environmental Analysis As is with all industries, the business environment plays a key role in either its success or utter failure (Wood, 2011). Various forces, both external and internal, affect thebusiness outcome and their consideration is crucial in the formulation of any strategic plan (Freisner, 2011). Burger Hut, a strong member of the fast food industry, is party to these market forces. The launch of the The Burger Daddy is aided by strategic analysis of how to work these forces for a successful product rollout and marketing.The marketing environment comprises the macro, micro, and internal environments. PESTEL The macro environmentis best quantified by a PESTEL analysis, which is broken down into Political, Economic, Social, Technological, Environmental and Legal factors (Yksel, 2012).Apart from sales and other internal factors, external factors also affecta firms profitability and growth(Gillespie, 2007). Political factors The fast-food industry is often at the mercy of emerging trends. The current healthy living trend that has fueled rise to theemergence of similarly themed restaurants and a pickiness in the consumer market. Public health institutions have also taken up the mantle to advocate for choosing healthier lifestyles amongst their respective citizens leading to an even greater popularization of the same. Policies in some regions require industry players to indicate the calories in their products openly. Extension of this to import and export authorities could infringe on what some countries allow into their borders and what is disallowed (Gupta, 2013). Fast food outlets like Burger Hut could put this into consideration and look into incorporating healthier options for their consumers and regulation of both new and existing products to ensure compliance with any political requirements in their external markets. Trading agreements between Burger Hut and their current operating markets are equal ly as important. With thehiring of personnel comes employment regulation policies which differ between states and countries, legal issues and environmental legislation. Economic factors Economic factors drive the supply and demand relationships in the market, with businesses remaining susceptible to inflation, fluctuating exchange rates, cost of living and wage rate (Jurevicius, 2013). In countries where fast food outlets are present, they offer convenience and are a necessity to many. They are a preferred purchase as they are either ready-made or easy to make. Depending on market location and prevailing policy, factors such as taxation, interest charged on food and how much consumers are willing to spend go a long way in dictating economic options and opportunities available in the industry. Burger Hut must analyze the economicimplications of the The Burger Daddy to the company. Social factors Consumer preference cause shifts in fast food trends with health and lifestyle trends becoming the major focus in many countries (Rothaermel, 2015). This extends to snacks and beverages and all others. There is a rise in consumption of organic and whole foods as people are now keen and prefer options with low calories. The societys perspective on health has greatlyevolved. Media, both tradition and electronic, has played a part in the formulation of this perception. Social factors are likely to affect the market of Burger Huts new tasty burger.After enforcing effective cognitive component through launching the new burger, Burger Hut will be able to affect the consumers feelings and emotions towards the burger and restaurant. Technological factors The fast-food industry relies heavily on technology for convenience and customer service. Firms in the industry such as Burger Hut interact with technological factors as they interact with customers and advertise their products. With the advent of the internet and social media, customer service has greatly evolved as online ordering becomes the norm (Ho, 2014). Burger Huts strategy to launch the The Burger Daddy will be directly affected by technological factors in the environment as the company advertises the product and interacts with its diverse customer base. Environment factors There has been growing pressure from relevant governing bodies for firms to adopt greener business approaches.Governments have set out rules and regulations that impose strict standards that all firms are expected to comply with. Benefits of adopting a green approach range from environmental preservation, proper waste management, and customer loyalty. Burger Hut must be innovative in its sustainability approach as they launch their new burger. Legal factors The law is important in standardizing and controlling various activities. In the fast food industry, main aspects affected by laws are related to nutritional value, packaging, marketing, waste management, and the quality of food (Nestle, 2013). Burger Hut must ensure that the launch of the The Burger Daddycomplies with all relevant laws. SWOT Environmental factors that are not directly within an organizations control constitutes the micro-environment. These factors include competitors, suppliers, stakeholders, and consumer trends (Helms Nixon, 2010). The microenvironment is often analyzed using the Strength, Weakness, Threats, and Opportunities (SWOT) analysis. Strengths One of the main strengths possed by Burger Hut is in their brand awareness and catchy advertisement campaigns This makes it easier for the restaurant to communicate the new product to consumers and inform them of the new burger.The Burger Daddy is tailored to meet the consumer trends in the market. Burger Huts strategy to diversify its products serves to strategically position the company in the consumer market by providing demographically adapted menus. Weaknesses Burger Hut needs to improve on their healthy food choices to keep up with the competition and achieve their organizational goal (Hollensen, 2015).The company has in the past experienced negative publicity due to their unhealthy menus. Burger Hut must enforce appropriate measure to alleviate their weaknesses. Opportunities Opportunities that exist for Burger Hut as a result of theintroduction of the new burger include the possibility to expand their menu to capitalize on an emerging consumer trend in the market. Furthermore, marketing campaigns to the launch the new burger could increase sales of Burger Hut due to increased brand awareness. The new burger could be tailored to address an emerging consumer trend in the market. Threats Among the major threats facing fast food restaurants is the health concerns associated with high-calorie foods. Burger Hut also faces threats from strong and established competitors such as Burger Hut and MacDonalds. Rules and regulations requiring governing the fast food industry may affect the launch of the new burger. Marketing Communication Objectives These are objectives formulated by a firm with the intention to continuously create brand awareness over time. Market communication objectives aim to persuade the consumers while reinforcing the brand preference consistently. The objectives that Burger Hut aims to achieve in their marketing during the launch of their new burger include increasing awareness, changing consumer attitudes, influence purchase intent, and drive brand migration. The fast food restaurant will use a tri-component attitude model in launching the new burger. The model which is composed of cognitive, afffective, and conative components serves to aid in successfully launching the new burger. The cognitive component involves informing consumers of the products exixstence. This will be achieved through leveraging the restaurants strengths and brand awareness by enforcing advertisement and personal selling campaigns. The affective component aims to change the consumers feeling towards the product. The final part of the tri-component model aims to drive consumers into the action of buying the Big Daddy. Brand Awareness A brand awareness objective is especially effective when introducing a new product into the market or launching a new company. The objective aims to inform people of the existence of the specific product or company. Brand awareness activities include Tv commercials, print advertisements, broadcast among others (Andreyeva, Kelly Harris, 2011). For a successful brand awareness campaign, it is important to use a catchy slogan repetitively. During the launch of The Burger Daddy,' Burger Hut the marketing team must ensure that the marketing campaigns reach the largest target audience possible. The burger must be memorable and appealing to the consumers. This strategy serves to accomplish the cognitive component of Burger Huts tri-component attitude model. Consumer Attitudes Another crucial objective when communicating marketing campaigns is to alter the consumers perspective on a company or its products (Rosenheck, 2008). This is especially important for Burger Hut so as to mend their damaged image as a result of the negative publicity they faced sometime back. The consumers attitudes may be changed by use of commercials aimed to portray the companys efforts in providing quality consumer services, environmental preservation, charity works and other activities (Ajzen, 2008). Burger Hut must enforce appropriate strategies to influence the consumers attitudes before launching The Burger Daddy.'After informing customers of the new burger, the next task in the tri-component attitude model is to appeal to their feelings and emotions towards the burger. Purchasing Intent An organization can influence the consumers preference and motivation to buy their products through persuasive advertising. This method of advertisingportrays your products and services as better and superior to the competition (Lee et al., 2011). It is important to identify and focus on the consumers purchase triggers. Ceratin things attract consumers to select one product over another. Burger Hut can run a commercial which shows a hungry student looking for an affordable, tasty, and wholesome meal while hurrying off to class. The students after eating The Burger Daddy makes it to class on time completely satisfied. Brand Migration In order to poach customers from the competitors, Burger Hut can enforce measures to convince consumers toswitch to the The Burger Daddy.' The can be achieved by using comparative advertisement showing why Burger Huts products are better than the competitors (Bronnenberg, Dub Gentzkow, 2012). Since customers already purchase similar products, it provides Burger Hut with the simple task of convincing them to crossover. Both purchasing intent and brand migration complete the tri-component attitude model of Burger Hut by achieving the conative aspect through driving consumers into the action of buying the burger. Marketing Communication Strategy Marketing awareness aids in the development of brand awareness, meaning that product information is translated into perceptions about its attributes and market position (Willson Gilligan, 2012). Market communication is used by businesses in customer base retention and cementing relationships for consumers and suppliers alike. Come up with an effective strategy with several marketing communication components. Business can reach large consumer audiences by either targeting certain markets or just mass market appeal (Lang Heasman, 2015). Direct communicationto consumers is brought about by personal selling, as is the case in a retail setting. Direct marketing alleviates the need for third parties, examples being direct mails and product catalogs. During sales, consumers are provided with the incentive to buy products or more products than they would normally do. A variety of marketing communications strategies are often madeutilized by businesses. Consumer trust is imparted by company owners using personal stories as an origin for the business. Businesses should clearly present products. They should be able to set themselves apart from the competition. Testimonials highlight a business and its products value. Advertising Today, the media is one of the most powerful tools. It remains the predominant source of information regarding all matters in almost all nations. It has an immense influence on the peoples beliefs and opinions and has helped shape a lot of peoples thoughts and inclinations. Most consumers tend to believe information disseminated by the media compared to that heard by word of mouth from friends and family. That makes the media a valuable information tool. Burger Hut, therefore, aims to utilize an advertising to market its new burger, The Burger Daddy.'Advertising relates to print media, television broadcasts, and commercials. Advertising is among the most effective ways to communicate a message and influence the decisions of consumers. Burger Hut can utilize an advertising system suitable for the The Burger Daddy burger. In their advertisement campaigns, Burger Hut should concentrate on the advantages the customers get by buying the new burger.This marketing campaign is expected to re ach a large number of consumers by utilizing daily newspapers, billboards, catchy Tv commercials at strategic hours, and through the radio. Personal Selling and Sales promotion According to Ferrell, Johnson Ferrell (2007), personal selling is a marketing strategy whereby the employees of an organization ore used by to promote specified products by using their product knowledge, appearance, and attitude to influence a consumers perception of a product. Personal selling and sales promotion modes of communicating in the Burger Huts media strategy will be implemented at each of their numerous branches. The Burger Daddy burger will be promoted in all Burger Hut restaurants at point-of-sale.Serving attendants will be under instructions to casually suggest the new burger to customers. This will further be complemented by a flashy menu aimed at attracting the attention of the consumer. The Burger Daddy burger will be offered at a discount for a few months after its launch. This sales promotion strategy will help alleviate the risk of customer reluctance to try out the new burger. Burger Hut will also embark on an aggressive campaign to advertise a buy one get one free offer depicting the burgers as police partners. Branding Maclnnis, Park Priester (2014) describe branding as away through which a business makes a promise to its customers. Branding is a very important marketing communication strategy to any organization. A product or company brand is the first thing a person perceives about a product or organization when they think about it. This image continuously evolves with the consumers behavior. The main purpose of branding is differentiating a companys products or services from those of the competitors. Burger Hut must, therefore,enforce a creative and appealing branding strategy that portrays Burger Hut and the Burger Daddy burger as the only solution to their hunger and taste needs.This strategy will be enforced by Burger Huts logo and slogan. The new burger is expected to be a success judging from the opinions of a few selected consumers interviewed during a market research activity by the marketing team. Evaluation and control methods Raith (2008) defines performance measurement a process of accumulating and utilizing data related to an organization or individuals in the organization. Organizations enforce performance measure to track their progress and ensure they meet the pre-set goals and objectives (Merchant and Van der Stede, 2007).The main areas of performance measurement are marketing and sales, research and development, and most importantly customers. Burger Hut uses aneffectiveness measurement or outcome measures strategy in point-of-sale information collection and tracking online consumer habits.The marketing team of Burger Hut collects information on customer satisfaction and response to the new burger through activities and processes such as a client feedback system. Measures are then taken to improve operational performance and enhance a positive customer satisfaction feedback.After measuring the performance of the burger, the final step in Burger Huts service delivery process is monitoring and evalua tion. Burger Hut monitors the response to the burger based on social media traffic, volume of sales, and market share. 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