Environmental Scan Paper Essay

The melodic phrase environs of an organization reveals much about its militantness and the possible influences on the triumph of its strategies. The focus of this paper will be an environmental scan of the internal and outdoor(a) environments of two real-world firms, their competitive advantages and company strategies for creating quantify and sustaining competitiveness, measurement guidelines for verifying strategic potence and their evaluation. Internal and External Environmentsenvironmental scan of the internal organizational environment focuses on company culture, employee-employee, manager-employee, and manager-manager, manager-shareholder interactions, in addition to organizational structure, natural resources access and brand awareness, among others (Schneider, 1995, p.70). Environmental scanning of the external organizational environment focuses on the analysis of the industry/ speedy environment, national, and macro-environments. Analysis of the industry environment appraises the competitive Environmental Scan Paper